Two-thirds of Youtube users watch videos while watching TV at home. Since the last couple of years, the video has become an important part of marketing strategy, and 62% marketers say that video advertising has increased their business more than 40% than earlier. Keeping in mind the content marketing trend, advertisement with video is the biggest advantage to the marketers. A number of people watch videos on mobile devices more than they are active in social media profiles. Email subject lines that include the word “video” see a 19% increase in open rates, and … Definition of Advertising. Live entertainment, sports and popular serial television shows attract a … Video advertising is becoming more and more affordable and widespread. If you are a small business owner looking to create new marketing videos for your brand, you can start by looking up production companies like Shoots. Most of them are using other platforms including social media, website or email. Moreover, the increase in sales up to 35% had been found in… Also, if you have a particularly long video, this might frustrate viewers and have them leaving your site before the video loads completely. of consumers who watch online videos skip commercial ads. Every organisation spent a sizable share of the total advertising budget on advertising in newspapers. 9. When looking at this history, the benefits of online video advertising are obvious. Mostly all social platforms allow marketers to share videos directly to the targeted audience reach organically. 1. Advantages of video marketing – One of the biggest advantages of video marketing is that is helps you in reaching out to millions of people within a short time, and without spending too many of your marketing dollars. From school going little kids to old aged customers, video ads perform well as an educational and informative tool too. Understanding the growth of video advertising, and how and where videos resonate with consumers, is important when strategizing video campaign implementation. Versatility: Film advertising cuts across the barrier of literacy and language and reaches the audience and make them spell-bound. Organic engagement on video is higher than any other type of media, and 80% of users can recall a … Video ads perform well among mobile users. More engaging. Conclusion. With digital display advertising, you can use graphics, video, audio, and your company’s branding to stand out to users and attract their attention. Written by Stephanie Barnes Inbound video | 5 minute read The Advantages of Video Advertising for Brand Growth and Awareness It can’t be denied that video has a certain appeal that text and image-based advertisements don’t. Video advertising is not the key digital platform that is used by the marketers. More engaging. The expanse of the digital reach is mind blowing. 10 Advantages of Digital Video Advertising. It is costlier: Screen advertising is a costly affair. 10. Your customers love video. Since the last couple of years, the video has become an important part of marketing strategy, and 62% of marketers say that video advertising has increased their business more than 40% than earlier. Here are some of the key advantages that video advertising offers over static advertising methods. Advantages of Video Communication: 1. The popularity of video advertising is soaring across social media platforms, as LinkedIn is listed as a unique and a compelling advertising platform offers various opportunities […] Resources for Sales Professionals I will show you how to tap into this human trait time and time again to form a relationship with your audience. Adapt the content that offers value and stimulates interest without sound. Particularly within the past several years, online video advertising has been reaching consumers in greater quantities. Video conferencing has made it easier for people who had to travel frequently for conferences. Distribution of videos on social media, posting them on blogs and embedding them on websites increases the likelihood that helps the target audience to find you when searching for relevant information. At the same time, it is easier too for the professionals to show the product or service demonstration with audio and visuals together. Internet Advertising Advantages and Disadvantages. In-stream video ads are commercials that appear before, during and after Internet videos. Online video advertising is a medium that is most certainly here to stay, but that does not mean that all marketers are convinced it is the best advertising medium available. Advertising Articles | January 26, 2020. Thus, exposure increases with engaging with content positioned brands for purchase in the competitive segment. What benefits does it provide? The oldest known advantage of this technology is reduced travel expenses. Think about the “Free Hugs” type video. It is safe to say that in general, videos do tend to get ranked higher than regular pages with written text and images. Demerits of Cinema Media Advertising. 1. Online videos are huge and aren't going away. 1. Vidoomy´s competitive advantages are the high ROI we provide for our Publishers and the high KPI´s we accomplish for our Advertisers. 5. Some of the famous newspaper in India are The Hindu, Times of India, The New Indian Express, Dinakaran, Dainik Tribune, Malai Murasu, Malai Mani etc. Just like writing copy, shooting, making or editing a video is a laborious process and can take a long time to get it just right. While some markets are experiencing real growth in online video advertising, others are remaining set on their ways, claiming Video marketing is most effective for sales professionals. Creative online video is one of the most powerful and profitable way of promoting your company and its products. Videos are Sharable From silent films, all the way to the founding of YouTube, motion pictures and video have captivated audiences and served as the most popular medium for getting a message to the masses. More than the 80% of the brands are using this strategy because it let a direct, fast and emotional conection with users. From silent films, all the way to the founding of YouTube, motion pictures and video have captivated audiences and served as the most popular medium for getting a message to the masses. But if you want to succeed with digital video ads in 2020, there are some things you should know. Video ads are most effective when used to product demonstration or as a How-To guide, as viewers can see how certain things work or learn a new skill. Incorporation of audio and visual elements appeal to multiple senses. videos can run as successful advertising for you! No matter how good video marketing might initially sound to you, it might not necessarily be right for your business. Your video can also go viral and gain millions of views within days. It could be the fact that the quality of content provided might be higher in a video. Copyright ©  EyeCandy Infographic, 2018. SEO Benefit Yeah, sure, online video advertising is gaining traction and most probably here to stay. First, like for every digital marketing channel, also the video space starts to get saturated (the law of diminishing returns affects any kind of advertisement) and CTR is lower compared to previous years.. To win the video ad war, we see more and more companies competing with shorter ads. TV Attracts Loyal Viewers. When asked, “In which, if any, of the following places are you most likely to find advertising that is most trusted?” YouTube recently announced opportunities for marketers to … Video drives more traffic to the website. Consumer psychology and emotion plays a great role in advertising. Then, it presents the architecture and the advantages of a VAST server side solution. Video advertising can be advantageous for growing brands, which is part of why video advertising spend is expected to grow 21% year over year (YOY). With more than 645 million professionals LinkedIn is the leading social network for B2B marketers. Uploading it can also be a nightmare, as well as getting it to appear the way you want it to appear. Top of the funnel video content can be hard to measure, but more videos will be used in the sales process closer to the actual conversion. Video content catches users’ attention, and when people tune in, brand awareness goes up. Basically, there are 2 advertising methods on Instagram, the free one and of course, the paid ads feature. Businesses need to be to the core while advertising honestly. With every marketing method, there is a weakness. Device Friendly Nature It is changing the way we do … Trying to get the video showing in different browsers can be a pain in the back, especially if you have no knowledge of programming. It allows brands to inform quickly and visually entertainment that generate a powerful platform for conversion and accurately target consumers and prospects. Time is very limited these days and I would recommend shorter videos. There are more than four billion internet users all over the world. Video advertising has changed the way that connects the target audience as digital content continues to expand. Don't miss out on advertising on these videos. A decade ago, the only way to collaborate with was to travel to the meeting. Advantages of Video Marketing. Here’s the most significant advantage of LinkedIn video advertising when you leave it out of your video marketing strategy Video Has High Conversion Rate. In 2017, more and more brands will rely less on text-only content in their emails and other promotions, and more on engaging videos. Versatility: Film advertising cuts across the barrier of literacy and language and reaches the audience and make them spell-bound. Create video ads up to 60 seconds long and deliver them to your target audience. That meant spending cash on transportation, hotel reservations, staff meals and other travel costs. Lead generation and conversion Disadvantages 1. It’s good to be aware of these. All rights reserved. Copyright © 2020 Agent Hi5 Marketing. For the current consumers watching a video is an easy way to digest information, and it’s almost as good as seeing the product you’re looking to purchase in person. 81 % of businesses are now using video for marketing. Advantages of video marketing – One of the biggest advantages of video marketing is that is helps you in reaching out to millions of people within a short time, and without spending too many of your marketing dollars. All in all, every business, irrespective of their size and scale, needs to use the video marketing format in furthering their business interests. It’s good to be aware of these. While some markets are experiencing real growth in online video advertising, others are remaining set on their ways, claiming Here’s a display ad our team created to grab attention and drive users to a specific blog post. I will also show you how to use free keyword tools to find keywords that you could easily rank for if you made a video about it. Thus brands can increase viewing and retention rates from social videos. In 2017, video content will account for an estimated 74% of all online traffic. Video ads are the ideal attention-grabbing combination of visuals and a narrative — perfect for introducing your brand, showing off individual products, or driving sales. The video advertising advantages give companies a relief to work better on their products. In the beginning of the year, we had published the types of video that can boost your marketing, and our latest post was on how your bite-sized videos can run as successful advertising for you!. That meant spending cash on transportation, hotel reservations, staff meals and other travel costs. Lesser travels. Anytime conference Increased Visibility Demerits of Cinema Media Advertising. 9 Benefits Of Video Marketing For Growing Businesses There are many benefits of video marketing, it improves engagement with your audience and it's an effective of means of promoting your brand. So it is essential to keep your message tight and eye catchy, offer value to users with as little disruption as possible and incorporate a strong call to action in your video. More than 1 billion videos are being shared on social media daily. This solution combines the advantages of both of the above options and thus allows advert and content providers to use a single platform to address the full set of devices. If you want your video done in Flash, this is another hurdle that has to be overcome (but don’t worry… I will tell you how to avoid these problems and show you some handy video players and support teams that help you with this later.). Contrary to some current beliefs, television advertising still has many advantages for brands. Video advertisement has turned out to be one of the best dominant forces in the digital era, lately. As videos include audio along with visuals, create more impact on the viewers’ mind. The ROI of video marketing. This solution combines the advantages of both of the above options and thus allows advert and content providers to use a single platform to address the full set of devices. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral … Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. Cross-channel Benefit Shared video advertisements create a more stimulating environment for consumers by meeting their expectations. Can You Afford a Mobile-Optimized Website. Television spots are quickly receding in the rearview mirror of advertising. 10 Advantages of Video Advertising Marketing, Video Leave a Comment. Letting the video load Some people are […] 2. Our Video formats have proven an incredible acceptance by our users same as our Advertisers who have verified and accomplished their campaign needs. Most of well established brands used for brand recall or brand remembrance. 8. Advantages of Video Marketing. Resource of  Information and Education Our Explainer Video about the 9 Key Advantages of Video Advertising As per HubSpot data, around 80% of clients recollect a … Advertising is the backbone of any marketing strategy adopted by a company and almost every business all over the world spend huge sums of money on doing advertisement. With the complexity of the human brain registering videos more than the text into the mind, the increase of engaging videos into marketing and advertisement has Here are the top three advantages and disadvantages of video marketing. Brands and companies have the power to share their values and identity through a creative online video that uses appealing visual … 1. Furthermore, make sure your video thumbnails are compelling enough to encourage users to stop scrolling and engage with your content. This process gives you the opportunity to reach more audience.  These ad videos are most effective and focused on branding. It is costlier: Screen advertising is a costly affair. Video builds trust and credibility. YouTube is a great platform to learn about a product or service. The following are some of the disadvantages / merits of Cinema media advertising. And if you still think a video is simply a part of your website, you might not have seen recent video analysis report! However, the result shows that customers are more likely to spend more time watching a video. The combination of these tactics can lower down your cost per acquisition and enhance conversion rates. There are advantages and disadvantages inherent in using each advertising mode. 16 Television Advertising Advantages and Disadvantages Dec 4, 2018 Dec 26, 2018 by Brandon Gaille With over 1,500 commercial television stations broadcasting in the United States, with countless more broadcasting around the world, TV advertising is a fast and effective way for your message to be heard. Your video can also go viral and gain millions of views within days. ... Benefits of Video Content. People are Watching More Videos. Connecting with market on personal level. Video Advertising Advantages As stated previously we talked about the importance of utilizing video advertising but let’s get into the nitty-gritty as to why. Highlight the call-to-action. Social Media Videos Some social networks offer silently auto-play video options. So companies put a priority on video content to rank high. Display Ads Support Brand Awareness & Visibility. Watching TV continues to be a popular pastime, especially now. Digital media has expanded advertising from traditional print, radio and television options. Digital video advertising is booming in both B2B and B2C industries. Imagine the benefits for your business. The oldest known advantage of this technology is reduced travel expenses. Video adoption grows partly because advances in technology but also because it’s easy to … Search engines love the video. Many Americans turn to TV as an escape from daily stressors due to the COVID-19 pandemic. Final Thoughts on Video Marketing. Advantages of Video Conferencing 1. From these posts, you must have got the insights and importance of video advertising. The advantages and benefits of online advertising are only increasing as more and more customers move online for their purchases and information. If you go by the ad videos of the big marketers like Amazon or eBay, it would certainly prompt you to go to their site and make the purchase. But also, video is the most convincing medium and the one that most directly conveys emotions. In other words, the only reason you purchase something is because you felt a specific emotion that made you want to buy it in the first place. 90% of B2B prospects consume online videos to authenticate their purchase decision. Reduces Travel Cost. Advantages of Video Communication: 1. Easy way to create social buzz for your business during the holiday season & year-round, The Care and Feeding of Your Online Reputation. Advertisers can reach 56% more 18-49 year olds by advertising on Youtube and other media platforms. A decade ago, the only way to collaborate with was to travel to the meeting. Video ads can captivate your audience and allow you to accomplish quite a bit in a shorter period of time, bringing more visitors to your site and priming them for purchase. Video is the perfect way to create a personality for your company … 4. The biggest advantage of advertising is that it helps the company in creating awareness about the product or service which the company is offering because how will people know what product or service you are selling unless you advertised about it. So, video content needs to be tailored around the user’s interests and demographics accessible in social channels, and leverage paid amplification to heighten exposure and engagement. So, to be in the same loop of conversation, we have come up with the  Advantages of Video Advertising and see what you are going to get…….. 1. The simple reason behind this that consumers like to watch videos! The cross-channel video campaigns help to get connected with users across websites, social networks, mobile devices, connected TVs, and deliver content fluidly with many other different touch points of a consumer’s roadmap. This gives a huge boost to internet advertising. Video will speed up sales cycles as prospects think less and act sooner. When looking at this history, the benefits of online video advertising are obvious. Newspapers are bought largely […] First, the paper describes the two main video advertising standards mentioned above. Would-be customers also love video, which means good video marketing can attract new visitors. … People are more inclined to watch a short video rather than read a long body of text. To be honest, you really don’t have to dig deep to understand why. The goal of marketing really is to create long-term relationships … Some people are impatient or on a slow Internet connection. The following are some of the disadvantages / merits of Cinema media advertising. Advantages of Advertising. Taking psychology into consideration, it is noticed that consumers invest time and sense watching a video of the product that they want or need, and thus can make thoughtful decisions based on facts and logic shown in the video. 65% of Professionals spend 50% of their time during the day on watching video whether for some purpose or entertainment. Radio advertising is a popular way to promote a product, service, or event. share videos directly to the targeted audience reach organically, video is going to be the preferred content platform, Tips to Use Short Online Videos as Advertisements, Support and Capability Increases Productivity, The Evolution of Marketing – From Leaflet to Video, Virtual Reality Will Take Animation to New Heights in 2018, E-mail Marketing: Choose the Right Service Provider. We’ll also show you how to optimize for that keyword in the video itself. As the name suggests, these ads are in a video format and placed on services like YouTube, Vimeo, DailyMotion, and Vine. With every marketing method, there is a weakness. Advertising involves the use of a sponsored, non-personal message or content for promoting or selling any product or service or for engaging the customer.. In-Stream videos offer another opportunity to reach audiences by allowing advertisers to deliver short video ads into both live and non-live videos on any video uploading platforms such as Youtube, Facebook, Instagram and many others. 3. Reduces Travel Cost. In India, there are both English and newspapers in regional languages. Video advertising is becoming more and more affordable and widespread. Here are a few of the advantages of video advertising for brands: Video is clearly an advantageous option for many brands of all sizes as it allows … The big question is whether advertisement is useful or not and in order to answer this question let’s look at some of the advantages and disadvantages of advertising – Imagine the … The first and foremost advantage of video marketing is that it cheap as compared to other modes of advertising like television advertising or radio advertising where the company has to spend a substantial amount of money in order to make an advertisement besides advertising rates for television are on a higher side as compared to this mode of advertising. Marketers who use videos as their advertisement medium, prefer to keep their video pieces short as within 30 seconds. No matter how good video marketing might initially sound to you, it might not necessarily be right for your business. 6. In my understanding, video advertising give more engaging elements to brands. Advantages of Video Ads Marketers can benefit from numerous perks associated with video advertising. They’re especially effective when used for product demonstrations or in as How-To guides, as viewers can actually see how certain things work or learn a new skill. Advantages of video advertising. Emotional Connection and Trust. Learn why you should pay attention now and how you can fully embrace the possibilities of video ads. In the beginning of the year, we had published the types of video that can boost your marketing, and our latest post was on how your bite-sized videos can run as successful advertising for you!. 2. Now marketers are smart, and they make videos device friendly, more precisely mobile friendly. More and more people are watching videos all the time. The video marketing statistics presented below will give you information about how videos perform across different platforms and devices, who uses videos and who watches them, what impact videos have on conversion rates, and how videos can improve your ad campaigns. LinkedIn ads have specific platform limitations and technical, strategic keys to smart deployment. One aspect of a marketing plan is advertising. Share this on WhatsApp. In this case, we are referring to online advertising in video format. One of the main advantages of TV advertising is that it builds trust. Videos are best in ensuring Brand Recalls. Then, it presents the architecture and the advantages of a VAST server side solution. People are more inclined to watch a short video rather than read a long body of text. Here are the top three advantages and disadvantages of video marketing. 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